Correspondence analysis of genre preferences in UK film audiences
نویسنده
چکیده
I analyze the genre preferences of UK film audiences, applying correspondence analysis to data produced for the BFI’s report Opening Our Eyes on the cultural contribution of film. Although there is a weak correlation between the interactively coded variable ‘gender-age’ and genre, I identify clear patterns of genre preferences that extend the original interpretation of this data showing how viewer’s preferences for different genres are associated with their gender and their age.
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